Time to Rise
WELCOME TO THE TOP FLOOR!
You’ve Mastered the Hustle. Now It’s Time to Master the Business.
You’ve built something beautiful but what's behind the scenes?
The burnout is real. The systems are shaky. The pricing still feels… off.
The Planners Penthouse is a 2½-day luxury planning & learning retreat for creatives who are ready to build with intention and finally lead a business that’s as elevated as their talent.
No fluff. No filler. Just strategy, structure, and soul.
Watch This First: A Message From our founder, Whitney
Then scroll to discover what's waiting for you inside the Penthouse.
who belongs at the top?!
You Belong in the Penthouse If You’re Ready To...
Turn passion into profitable, sustainable growth
Refine your client experience and backend systems
Build genuine industry relationships
Step out of overwhelm and into alignment
This exclusive space was designed for:
Wedding & event planners • Designers • Photographers • Caterers • Florists • Creative professionals in the event space
Every Detail Is Curated for Growth, Connection, and Elevation
...after all, this IS top floor access baby!
What Awaits at the Top
✔ 2 Full Days of Transformational Learning
From pricing and systems to content, sales, and mindset—led by real experts, not just influencers.
✔ Powerhouse Speakers Across the Industry
Learn from planners, strategists, photographers, and creatives who’ve scaled unforgettable brands.
✔ VIP Gifting, Wellness Touches & On-Site Headshots
Yes, it’s business with luxury in mind. Enjoy the feels of being pampered in styled while you learn.
✔ Welcome Mixer + Black-Tie Gala
Because networking should feel like a celebration, not a chore.
✔ EXCLUSIVE ACCESS: Only 30 Seats Available
Every attendee is a VIP. Every connection is intentional.
CAN'T ATTEND IN PERSON? NO PROBLEM. REGISTER FOR VIRTUAL ACCESS!
MEET THE VOICES AT THE TOP!
These aren't just industry names — they're the real ones. The ones who've built it, scaled it, survived it, and came back to teach it. Every speaker at The Planners Penthouse was hand-selected to bring you exactly what you need: no fluff, no filler, just wisdom you can actually use.
Bobbi is the heartbeat of the room. As our Emcee and a veteran of the photography industry, she brings the energy, wit, and genuine love for this community that keeps every session moving and every attendee feeling seen. She's not just hosting — she's holding the whole vibe together.
If you know, you know. Terrica brings the energy, the receipts, and the real talk that creatives need to stop playing small and start moving like the CEO they already are. Prepare to take notes — and maybe cry a little (in the best way).
Venues make or break events — and nobody knows that better than Nicki. As an event venue expert, she'll pull back the curtain on the venue relationship, helping you negotiate smarter, communicate better, and walk into every space like you own the room.
Fausto has spent decades perfecting the art of the guest experience from the table up. As an educator and master caterer, he brings an eye for detail, a passion for excellence, and strategies that translate across every corner of the event industry.
Atosha has built something rare: a brand that's both breathtaking and bankable. As the force behind House of Barboza and the Behind the Veil Academy, she knows exactly what it takes to turn your creative gift into a legacy business — and she's bringing all of that to Memphis.
You've got the talent. Emily helps the internet find it. As a social strategist, SEO writer, and marketing educator, she teaches creatives how to show up online with intention — so the clients you actually want can find you, follow you, and book you.
The event industry has a mental health conversation that nobody wants to start — Charessa starts it. Through the Event Therapy Network, she's creating space for creatives to show up whole, set boundaries that stick, and build sustainable careers without sacrificing themselves in the process.
Chip doesn't just capture moments — he teaches creatives how to be captured. From building a visual brand that books to understanding how photography and video elevate your entire client experience, Chip brings the mastery and the warmth to make it all click.
This Isn’t just a conference. It’s a Reset.
You don’t need more “inspo.”
You need structure, clarity, and a strategy that fits your life.
Walk away with:
✔ Systems that actually save you time
✔ A clear 30/60/90-day implementation plan
✔ The confidence to charge what you’re worth
✔ A renewed sense of purpose—and a network that gets it
No more courses collecting dust. This is transformation you can feel.
Meet Whitney
The Architect Behind the Vision
Whitney created The Planners Penthouse because she saw what the industry was missing
a real space for creatives to grow, recharge, and elevate beyond burnout.
With more than 12 years in the event world, Whitney has a passion for businesses who are looking to elevate from barely surviving to sustainably scaling.
Whitney's signature? Clarity-driven strategy, no-fluff systems, and helping you rise without burning out.
This isn’t about working harder.
It’s about rising smarter.
Floor by Floor:
elevator to the top
agenda at a glance
Day 1
Welcome to the Penthouse
Arrivals + Check-In
Conversations & Cocktails
Welcome Mixer
Access to The Event Therapy Lounge
Day 2
Education, Elevation & Empowerment
Curated breakfast
Professional headshots
(glam appointments available)
Signature Sessions:
The Signature Sales Method
Therapy & Healthy
Boundaries for Planners
Strategic Vendor Relationships
Contracts & Legal Clarity
Creating Content That Gets You Seen & Paid
Day 3
From Passion to Profession
High-Impact Strategy Sessions
Collaboration & Leadership Panels
30/60/90-Day Planning Session
Farewell Brunch
Join us in Memphis, Tennessee
A Luxury planning Retreat for Wedding & Event Creatives
MEMPHIS, TN
MARCH 25-27, 2026
hilton memphis
THE DETAILS
PLANNING RETREAT
What Your Ticket Includes:
✔ All Sessions & Workshops
✔ Welcome Mixer + Black-Tie Gala
✔ Headshots + glam add-ons
✔ Curated Gifting
✔ Post-event Implementation Support
INVESTMENT: $1,999
Secure your seat now using the code CEOMOVE before we move into full rate registration Founding Access closes March 8th.
ACCOMMODATIONS
rate per night: $161
LIMITED ACCESS AVAILABLE
can't attend
in-person?
get A vip virtual access pass
Virtual Access Tiers
Penthouse Virtual Seat $297
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Live stream access to in-person conference
VIP Virtual Experience $697
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Live stream access to in-person conference
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Reply to streamed sessions
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Conference worksheets
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Bonus Session
CEO Access Pass $897
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Live stream access to in-person conference
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Reply to streamed sessions
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Conference worksheets
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Bonus session
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Post event, VIP/Small group strategy call
By attending virtually you'll access structure, confidence, and a clear plan!
Frequently Asked Questions
Not at all. While designed with planners in mind, the retreat welcomes all creative event professionals—photographers, caterers, florists, and more.
Access to all sessions, events, curated swag, headshots, and wellness experiences. Lodging is separate.
Lodging is separate, but we’ve secured a discounted group rate at Hilton Memphis: $161/night.
Yes. Flexible payment plans are available—but only for a limited time.